ICON by MERX is a 54-storey residential tower from MERX Realty Group positioned in Mahalaxmi, South Mumbai, on a 5,436.5 sq m gated enclave. The development offers 2 & 3 BHK residences along with jodi (combined) apartment options, designed to capture sweeping views of the Mahalaxmi Racecourse, Planet Godrej, Rani Baug and Chowpatty. With Metro Line 3 just minutes away and a curated set of 17 amenities, ICON by MERX is one of the more promising new towers emerging across the Mahalaxmi micro-market in 2026.
Project Overview
ICON by MERX brings a compact-yet-well-planned portfolio to Mahalaxmi, ranging from 2 BHK homes of 660 sq ft and 700 sq ft to 3 BHK residences of 900 sq ft. Larger 3 BHK Signature homes of 1,125 sq ft are also offered, along with cleverly combined jodi configurations – a 2+2 BHK spanning 1,320 sq ft and a 2+3 BHK spanning 1,825 sq ft. For buyers who want extra flexibility, the jodi layouts behave almost like a mini private wing within the tower.
Being developed by MERX Realty Group, the project is registered under MahaRERA numbers P52100046867 and P52100049506, confirming that the pre-launch and registered phases are officially recorded. Located within a gated enclave of 5,436.5 sq m, ICON by MERX is tuned for residents who want prime South Mumbai placement without oversized footprints and unnecessarily heavy stamp duty exposure.
Buyers tracking this pocket of Mumbai will find Mahalaxmi heating up quickly, with major launches such as the Piramal Mahalaxmi project and the L&T Mahalaxmi new launch re-energising the immediate neighbourhood. ICON by MERX adds a different proposition to this mix: a single tall tower with a deliberate set of 2 & 3 BHK typologies, jodi combinations and resort-grade amenities.
Location & Connectivity in Mahalaxmi
The Mahalaxmi micro-market sits right on the seam of South Mumbai’s business districts and the racecourse green belt. ICON by MERX benefits from one of the strongest connectivity stories in the city, dominated by the new Metro Line 3 corridor, which runs from Colaba through Bandra to SEEPZ. From the project, the nearest Metro Line 3 station is barely a 2-minute drive and a roughly 5-minute walk, making rapid north-south transit a practical everyday option rather than a future promise.
Rail connectivity is equally strong. Mahalaxmi Railway Station on the Western Line is about a 3-minute drive or an 8-minute walk, giving residents direct access to Churchgate, Bandra, Andheri and Borivali. The monorail at Jacob Circle is about an 8-minute walk away, extending connectivity towards Wadala and Chembur. The S Bridge, a crucial east-west link in the area, is just a 2-minute walk, which makes shuttling between the racecourse side and the station side genuinely easy.
Beyond pure transit, the location package includes landmark views and daily leisure anchors. Many homes at ICON by MERX look out towards the Mahalaxmi Racecourse, Planet Godrej, Rani Baug and the southern coastline near Chowpatty. It is a rare visual mix in Mumbai – greenery, heritage sporting grounds and city skyline in a single frame. Neighbouring micro-market reviews, such as our breakdown of L&T Mahalaxmi connectivity and the detailed 25 Downtown Mahalaxmi location guide, reinforce the same conclusion: Mahalaxmi’s transport spine has transformed over the past few years.
Price & Configurations
ICON by MERX is currently marketed on a price-on-request basis, which is common for fresh launches in an up-micromarket where the developer is still firming up the ready-reckoner rate. Buyers should therefore expect the final rate to be influenced by floor rise, facing, and the specific tower stack. The table below lists the complete configuration menu with carpet areas as officially presented.
| Configuration | Carpet Area | Price |
|---|---|---|
| 2 BHK | 660 sq ft | Price on Request |
| 2 BHK | 700 sq ft | Price on Request |
| 3 BHK | 900 sq ft | Price on Request |
| 3 BHK Signature | 1,125 sq ft | Price on Request |
| 2 BHK + 2 BHK Jodi | 1,320 sq ft | Price on Request |
| 2 BHK + 3 BHK Jodi | 1,825 sq ft | Price on Request |
Because asking rates in South Mumbai keep moving, it is worth benchmarking ICON by MERX against the broader market before negotiating. Our guide to South Mumbai property rates per sq ft gives the current band-wise picture across the region, and our detailed notes on Lodha Bellevue Mahalaxmi show how developers in this exact pocket have positioned their price lists.
Floor Plans
The 2 BHK typologies, spread across 660 sq ft and 700 sq ft, are the entry options at ICON by MERX. With South Mumbai squeezing smaller footprints into premium locations, these plans are designed to make efficient use of space – practical bedrooms, a functional kitchen, and living areas that open up to the project’s landmark views.
The 3 BHK at 900 sq ft lifts the proposition a notch with an additional bedroom and more separation between private and social zones. For families wanting greater permanence, the 3 BHK Signature at 1,125 sq ft offers meaningfully more generous living space while keeping the stamp-duty-friendlier size band intact within a stamp-duty-friendlier size band than many older South Mumbai units.
The jodi configurations are the signature of ICON by MERX. A 2+2 BHK jodi at 1,320 sq ft combines two self-contained homes to create one large family floor, while the 2+3 BHK jodi at 1,825 sq ft goes further and can even support multi-generational living or a home-office wing. These combined plans let buyers effectively design a duplex-style single unit on one level – a flexibility rarely available in a single tower in Mahalaxmi.
When reviewing the plans, buyers should confirm the exact carpet-to-saleable ratio, the position of the utility and kitchen balconies, and how the jodi doors can be configured. A structured checklist like our Piramal Mahalaxmi floor plan review shows the level of detail worth applying to every plan before booking a tower unit.
Amenities & Lifestyle
A 54-storey tower lives and dies on its amenity stack, and ICON by MERX responds with a dense list of 17 facilities spread across sports, wellness, leisure and family-focused zones. Highlights include an active sports cluster with a jogging track, pickleball court, cricket pitch and half basketball court, plus a climate-friendly indoor play zone for Mumbai’s rainy months.
Social entertainment gets its own floor kit: a banquet hall, mini theatre, party lawn and a large-format projector screen make hosting everything from birthday parties to family screenings possible without leaving the building. The wellness package pairs a swimming pool, jacuzzi and gazebo with a zen garden, a gymnasium and a dedicated yoga and meditation deck – enough variety that daily routine never has to feel repetitive.
Families with young children are looked after too, with a children’s play area and an in-tower creche, which is a genuinely practical convenience for working parents in a tall residential building. The complete amenity list reads as follows:
- Jogging Track
- Pickleball Court
- Cricket Pitch
- Half Basketball Court
- Indoor Play Zone
- Banquet Hall
- Mini Theatre
- Party Lawn
- Swimming Pool
- Zen Garden
- Jacuzzi
- Gazebo
- Gymnasium
- Yoga and Meditation Deck
- Projector Screen
- Children’s Play Area
- Creche
This 17-amenity stack compares well against comparable towers in the area. For a broader reference on how developers are competing on clubhouse offerings in this part of the city, the Lodha Bellevue Mahalaxmi amenity guide and the Mahindra Beacon Hill Mahalaxmi overview list comparable lifestyle features.
Developer – MERX Realty
MERX Realty Group is the developer behind ICON by MERX. The group operates within Mumbai and its surrounds, delivering residential towers and mixed-use projects with a focus on well-located, amenity-rich addresses. For ICON by MERX, the developer has chosen Mahalaxmi specifically for its combination of transit maturity, green surroundings and entrenched South Mumbai address value.
While a new-age developer may not carry the historical portfolio weight of a Lodha or an L&T, the project benefits from the discipline that MahaRERA registration and modern construction practices bring. Buyers weighing developer track record should read our ranking of the top real estate developers in Mumbai 2026 to see how mid-tier developers are being evaluated on delivery timelines and transparency this year.
RERA & Legal
ICON by MERX is registered with MahaRERA under registration numbers P52100046867 and P52100049506. Two registrations are typical when a large tower is phased or when ancillary/common areas are registered separately, and every buyer should verify the numbers on the official MahaRERA portal before signing. Possession timelines have not been officially stated for the project at the time of writing, so the schedule should be confirmed in writing with the developer before you commit funds.
Legal due diligence on an under-construction South Mumbai tower is non-negotiable. Confirm the title of the 5,436.5 sq m gated enclave, review the approved layout and construction plan approvals, check encumbrance, and validate that the 17 promised amenities are reflected in the approved plan rather than only in the brochure. The same scrutiny applies whether you enter through a 2 BHK or a jodi combination, and our South Mumbai property rates per sq ft guide doubles as a pricing sanity check during negotiation.
Investment Perspective
Mahalaxmi sits in the middle of South Mumbai’s most liquid residential corridors, equidistant from the financial spine around Lower Parel, the green belts of the racecourse, and the western express rail links to Bandra and beyond. The arrival of Metro Line 3 has compressed travel times to the north dramatically, and towers near the new stations – ICON by MERX included – are re-rating faster than comparable buildings further from transit.
From an investment standpoint, the jodi configurations deserve special attention. Combined units are rarer than standard 2 and 3 BHKs, which limits supply and can support pricing resilience. Rental demand is also solid for walk-to-metro South Mumbai homes, particularly among professionals shuttling to Bandra-Kurla Complex, Lower Parel and the western suburbs.
Investors who want to understand how Mahalaxmi compares with Worli, Parel and Byculla should read our analysis of luxury apartments in South Mumbai, while first-time buyers can filter the micro-markets using our round-up of the best areas to buy property in Mumbai in 2026. Both will help you position ICON by MERX within the wider market before you shortlist.
Comparison: ICON by MERX vs Other Mahalaxmi & South Mumbai Projects
ICON by MERX is one of several residential plays now live in the Mahalaxmi-to-Byculla corridor. Each brings a different size, price philosophy and amenity stack, so a quick head-to-head is useful before deciding where to put your money:
- Piramal Mahalaxmi – the larger-format, phase-based construction story in the same micro-market, preferred by buyers who want multiple towers and bigger communal gardens.
- 25 Downtown Mahalaxmi – a concentrated downtown-style enclave offering its own comparison of price and possession terms right next door.
- L&T Mahalaxmi – the institutional-grade new launch that most directly competes with ICON by MERX for the same 2 & 3 BHK buyer pool.
- Runwal 7 Mahalaxmi – a pocket-focused alternative for buyers who prioritise specific floor-rise and facing combinations.
- Lodha Bellevue Mahalaxmi – the branded luxury option that benchmarks the high end of pricing in this corridor.
- Mahindra Beacon Hill Mahalaxmi – a credentialed developer alternative if brand history matters more than the jodi flexibility ICON offers.
- Luxury apartments in South Mumbai – a wider lens for buyers willing to compare Worli and Parel addresses against Mahalaxmi.
Sizing yourself against this set matters because South Mumbai prices now move micro-market by micro-market rather than as one uniform band. The South Mumbai property rates per sq ft guide and the best areas to buy property in Mumbai in 2026 summary give you the data-backed base for that comparison.
Frequently Asked Questions
Where is ICON by MERX located?
ICON by MERX is located in Mahalaxmi, South Mumbai. It is a 54-storey residential tower set within a 5,436.5 sq m gated enclave, with views towards the Mahalaxmi Racecourse, Planet Godrej, Rani Baug and Chowpatty.
What configurations are available at ICON by MERX?
The project offers 2 BHK homes of 660 sq ft and 700 sq ft, a 3 BHK of 900 sq ft, a 3 BHK Signature of 1,125 sq ft, a 2+2 BHK jodi of 1,320 sq ft, and a 2+3 BHK jodi of 1,825 sq ft. All configurations are currently priced on request.
How is connectivity from ICON by MERX Mahalaxmi?
Metro Line 3 is a 2-minute drive or 5-minute walk away, Mahalaxmi Railway Station is 3 minutes by drive or 8 minutes on foot, and the monorail at Jacob Circle is an 8-minute walk. The S Bridge is just a 2-minute walk from the project.
What are the amenities at ICON by MERX?
ICON by MERX lists 17 amenities including a swimming pool, gymnasium, jacuzzi, jogging track, pickleball court, cricket pitch, half basketball court, mini theatre, banquet hall, party lawn, zen garden, gazebo, yoga and meditation deck, projector screen, children’s play area and a creche.
Is the ICON by MERX price list announced?
No. ICON by MERX is being marketed on a price-on-request basis. Buyers should obtain the current ready-reckoner from the developer or an authorised channel partner, and benchmark it against existing Mahalaxmi listings before finalising.
Who is the developer of ICON by MERX?
ICON by MERX is developed by MERX Realty Group, and the project is registered with MahaRERA under numbers P52100046867 and P52100049506. Possession timelines have not been officially stated.
Conclusion
ICON by MERX arrives in Mahalaxmi at the right time: a new 54-storey tower with compact 2 & 3 BHK homes, genuinely useful jodi combinations, 17 curated amenities, and Metro Line 3 virtually at its doorstep. The gated 5,436.5 sq m enclave, the racecourse and bay views, and MahaRERA-registered status make it a credible contender in the 2026 South Mumbai new-launch wave – for both end-users and investors who like flexibility in a single tower address.
Prices are on request, so the smart move is to get the latest ready-reckoner, carpet-area sheets and floor-plan PDFs in hand before you negotiate. For an updated price list, configuration-wise quotation, or a site appointment at ICON by MERX, Mahalaxmi, get in touch with the SOBOXPERT team today.
Enquire now and let our South Mumbai property specialists help you lock the right home at ICON by MERX before the tower moves to its next pricing bracket.
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